Digital Good Time: "Punches"

Digital Good Time: "Punches"

You can never underestimate the power of good cinematography. "Punches", the debut video from Ireland's Valerie Francis, has it down pat. Sure, it's only really one stationary shot for the entire thing, but it's a damn beautiful, well lit shot, and it works. Directed by Eoghan Kidney, the ambiance of the video nails the atmosphere the song creates. The particles and objects flying through 3D space provide a nice compliment as well. Much of it seemed to be effect while other parts appear to have been filmed separately and then composited (good thing, too; I can only imagine she would've had a tough time getting some of that stuff out of her hair later). Overall nice video. Not outwardly stunning, but subtle and well done nonetheless.





Links:
Valerie Francis
Eoghan Kidney