Digital Good Time II

Digital Good Time II
(Digital Good Time is a series in which xoxobra focuses on the visual arts of music)

If retro garage rock duo the Raveonettes and motion graphics studio Blind have one thing in common, it's the knack for releasing awesome music videos. So it's only natural that the two got together for this project for the Gap clothing store called Sound of Color. Here, the Raveonettes provide the music for "Black and White". How this video advertises clothing I have no idea, but visually it's quite sexy. Blind combined a mixture of different media to create the video, most interesting is the use of shadow puppetry shot behind a translucent vellum sheet. They complete the movements by nesting the characters in After Effects and animating them at the joints, then compositing them on top of each other. Here are some stills from the pre-production and production stages:

Style frame to establish the final look.

Owl sketch.

Shot of how the vellum screen was set up...

...and a couple of shots of the screen as the puppetry was filmed, both here...

...and here.

Check out Blind's website for more behind-the-scenes shots on this process, which includes all the scenes above plus storyboards and more. And here's the result of all of their hard work:



This is only one of 5 advertisements done by five different directors. The Blakes, Swizz Beats, Dntel, and Marié Digby were the other 4 artists involved in the project, all of whom worked with different colors.

Links:
The Raveonettes
Blind