Digital Good Time IV

Digital Good Time IV
(Digital Good Time is a series in which xoxobra focuses on the visual side of music)

There are tons of impressive music videos out there made by talented companies with a big budget to work with, utilizing expensive and complicated software, equipment, and techniques, as well as hundreds of man hours. There are also tons of impressive music videos made by small groups or individuals with nothing but a shoestring budget, loads of creativity, and the free time after your full-time job. "Crown of Age" by the Ettes, created by Andrew Thomas Huang, is one such video.

This video strikes me because it's something I can relate to doing. The production values are obviously low, utilizing nothing but old, unidentifiable film reel clips, crude line animations, and clip art placed on 3D-layers; all topped off with a dust and scratches filter. It's nothing that couldn't be pulled off in a program like After Effects. But the way Huang treats these project assets, the viewer doesn't have the time to think about silly things like production values, and instead only sees what is quite simply a cool music video. Check out Andrew Huang's website for more of his projects. He's building up an impressive body of work so far in his short career and has already made a name for himself. It'll be interesting to see what he comes up with in the future with more tools at his disposal.

Links:
Andrew Thomas Huang
The Ettes